Our story
Built from real pain,
not theory
FORGE exists because its founder lived the problem it solves.
FORGE exists because its founder lived the problem it solves.
Chad Justice spent 16 years in pharmaceutical and medical distribution, managing real accounts with the tools the industry actually gives you: spreadsheets, manual order entry, fax machines, and ERPs designed in a different century. Before that, seven years as a professional poker player taught him to read risk in the numbers and never trust a claim he couldn't verify.
When no existing ERP could handle the specific workflows of niche distribution without a six-figure implementation, he made an unusual decision for someone with zero prior coding experience: build it himself, with AI doing the heavy lifting.
Justice Apex Inc. was founded in Collierville, Tennessee. Every line of FORGE was built with AI-assisted development, proving that domain expertise matters more than programming pedigree. The founder who processes the orders is the founder who designed the order screen.
FORGE's first production deployment wasn't a customer pilot. It was migrating a 1,600-account ophthalmic distributor off a 35-year-old ERP: 422,500 records, zero errors, month-end close cut from 7 days to under 24 hours. We trusted our own product with our own operation first.
One platform serving ophthalmic, pharmaceutical, medical supply, restaurant, and retail operators with industry-specific configurations.
No consultants. No 18-month implementations. Configure your tenant, import your data, and start selling.
DSCSA tooling priced for the distributors the enterprise vendors ignore, built into the workflow instead of sold as a second six-figure system.